When it comes to the design and layout of your website, attention to detail will make all the difference. First of all, make sure that you don't use excessive banner advertisements. This will clutter up the page and make your site too "busy". One or two smart looking banners that complement the layout and colors of your site will be fine.
Also, stay away from complicated flash based menus. If your visitors get confused, they will leave your site in a heartbeat.When your website visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. Don't confuse your visitors because confusion means clicking the back arrow!
Be careful about using audio on your site. If you do use audio, make sure your visitors have some control over the player-- volume or muting controls are a must. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. So make sure that you have useful content that brings them back again and again.
If you start a forum, be aware that you are providing your visitors a place to voice their opinions and interact with their peers about anything. Even your website. This is a great way to build a following of devoted "fans" of your forum that will spread the word on and off the "net." Carry out polls or surveys. This is a good way to know exactly what your visitors want, need, like and dislike. Don't make it corny; make it interesting or controversial enough so that they will want to participate.
The most important thing that you can do is update your website frequently with fresh, up-to-date content. Layout a plan on the calendar as to when you will be updating and stick to the schedule. Website design and layout is not rocket science. Just use common sense and you will be fine.
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